We finally made it!
No more hassle finding your staple T-shirt to wear on your wild adventures. The classic T-shirt is now redesigned, combining sleek fit, premium comfort and exceptional quality to be worn from day to night.
No matter your style and body weight.

Superior quality.
Extreme softness.
Made to last.

Sotton is our 100% Organic Cotton fabric.
It has a 20% longer lifecycle compare to conventional cotton.
Our exclusive finishing technology provides our fabric a sliding touch like no other, making you feel fresh and bold.

Learn about Sotton

Ultra comfort.
Confidence for any body shape.

The unique handfeel of Sotton in combination with its flattering fit, makes you feel cozy and authentic

Elevated design.
Details matter.

Following mens preferences, we examined the ideal Tshirt length, stitching, sleeve length, chest and neckline, creating the Tee every type of man has always wanted. To be worn:
Everyday. Everywhere.